Proofpoint ($PFPT) Releases Solution To Detect and Respond To Compromised Microsoft Office 365 Accounts

In a press release issued earlier today, Proofpoint (NASDAQ:PFPT) “announced the availability of Proofpoint Cloud Account Defense (PCAD) to detect and proactively protect Microsoft Office 365 accounts, preventing attackers from causing financial and data loss.”

So What Does This Have To Do With The Folks In AV Land?

Back when I was an audio/video installer (cue the instrumental music), a well-known manufacturer of AV racks would use a handful of key codes for the locking doors on the front and rear of the AV racks. Once an installer had the basic set of keys, he or she could basically unlock any AV rack made by that manufacturer. This was very helpful when troubleshooting AV racks, because the keys were often lost by clients.

Since the AV Rack enclosure keys were so common, they were more of a theft deterrent, and provided no way of truly stopping the theivery, nor was there any trace left behind indicating that someone had unlocked the front or back door.

Many AV integrators will add “security screws” which only prevent someone who was not smart enough, or just plain too lazy, to buy the associated security bit/driver. I remember some of my former coworkers taking it a step further, and hammering the mounting screw posts down until they were bent, just to stop another contractor who kept removing the integrator’s 1RU vanity plate.

About 15-20 years ago, some higher-education IT departments were the first groups that I saw to utilize the LAN ports on the data projectors for security purposes. They would ping the projectors once every minute or so, and if for some reason the projector did not respond, an email was automatically sent to the campus police department, telling them a projector thief may be in such and such room. If the police department was quick enough to respond, they might catch them in the act.

*Cough-cough* It’s All About Convergence *Cough-Cough*

Nowadays, AV rack keys and walking projectors are the least of our worries. As stated in today’s Proofpoint press release, “Cybercriminals have pioneered a new way to compromise corporate email systems, this time by using brute force attacks to steal Microsoft Office 365 login credentials of corporate users and then logging in as an imposter on the system. These new hacking techniques work even if the company has deployed single sign on or multi-factor authentication (MFA) as part of their security system. Once the hacker has logged in masquerading as a real employee, they have a wide spectrum of choices while operating within a corporation’s email instance to cause financial harm and data loss.”

Just as AV has fully converged with IT, so have our security concerns for both hardware and software. We don’t just sell projectors, flat panels, speakers, and AV racks, we sell cloud-based software solutions like Skype For Business, which will soon be a part of Microsoft Teams. Users use single-sign on or multi-factor authentication to access our conferencing and presentation systems, and collaborate with others in the cloud. We install tablet-style room reservation systems that work with Active Directory and company-wide scheduling systems like Microsoft Outlook and Exchange Server.

Having a compromised O365 account is like having a key to every AV system on the network, as well as valuable data stored in the company cloud. If our AV systems rely on a secure network, single sign-on, and active directory, then AV manufacturers, consultants, and integrators all need to be made aware of the inherent security risks.  Integrated system components need to be fully vetted on test networks that use O365 and Proofpoint’s Cloud Account Defense (PCAD) or similar cloud-security solutions, so that there are no surprises when the systems are brought online. We need to go the extra mile, and “hammer down the screw posts” of AV/IT cyber-security, so-to-speak. Constant vigilance!

For more information on Proofpoint’s Cloud Account Defense solution, click here.

If you enjoyed this article, you might also be interested in these similar posts:

Cybersecurity In Audiovisual Systems

We Used To Be Heroes


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Your Conference Rooms Are So Trendy!

How Monitoring Your Conference Rooms Usage Can Help You Build Better Meeting Spaces In The Future

by Paul Konikowski, CTS-D

Imagine you are the Chief Technology Officer (CTO) at a pharmaceutical company, one that is growing rapidly, and you need dozens of new conference rooms and huddle spaces. It is your job to figure out how big the meeting rooms should be, and what sort of technology should be installed in them. Open areas promote collaboration, but there is also a need for privacy, and respect for others who are working nearby. Where should you begin?

You might start by looking at trends in the industry. For instance, sitting is trending down. Standing during meetings is becoming more common, so taller tables with stools should be considered for a portion of your rooms. This will also affect your display wall elevation and camera mounting height. Video collaboration is essential, whether it is a classic hardware codec from Cisco or Polycom, or a software codec like Zoom; you should plan to outfit at least 50% of your rooms with some form of video chat and/or or web conference capability. You can also budget to “scale into” these conference rooms.

The hard question is, how many small, how many medium, and how many large conference rooms do you need? No one wants a big boardroom that only gets used four or fives times a year. Divide/combine/divisible/dividable spaces look good on paper, but often fall short when it comes to day-to-day activities of various lines of business. Should you build two small conference rooms for every one larger conference room? That’s one approach, but…

Wouldn’t it be great to have real statistical data on your meeting rooms, and reports that showed exactly how often the rooms get used, and how much a given room’s technology was actually utilized? Wouldn’t that be great?

Like the Keystone commercials, “Bottled beer taste in a can, wouldn’t that be great!”

Well, just like Keystone utilizes a specially lined can, AV integration experts have the technology to provide these types of usage reports to clients. How they go about it can depend on the technology being installed, a discussion which I will save for future blog post; for this post, let’s keep the discussion to who, what, where, and why.

Who: Although one might think of monitoring and asset management in a corporate environment, there are other environments that can benefit. For instance, K-12 schools and higher education campuses can forecast projector bulb burnouts based on usage. Technology usage might vary from grade to grade, or from teacher to teacher.

What: Getting back to the corporate conference room example, the main piece of data you need to monitor is: when the rooms are occupied or not. This can be accomplished using motion detectors if other audiovisual technology is not available. If there is a touch panel in the room, it may have a motion detector built in, and you can harness that data through the control system using proprietary software.

You can also monitor how much the different components of the technology get used, but that is secondary to the rooms being occupied or not. If you base your room usage reports solely on the technology, your data will be incorrect from the start, because some groups use tech more than others. Its great to know what tech gets used and what does not, but its almost more important to know what rooms get used, and which do not. Then, compare the rooms’ technology, versus the size of the room, and the location.

Where: As you start to amass the data, you will notice trends in the conference rooms. Some of these trends will show up in the numbers, but it is also important to look at the location and physical characteristics of each meeting space. For example, you may have two equal 8-person conference rooms on the same floor, with the only difference between the rooms is that one has windows, the other is internal with no windows. You may notice that one of the two rooms gets used more often, and you might assume it is because of the sunlight. This is a good theory, but you should also consider acoustics. Or, one department may be utilizing the same conference room every day, while another department only meets once a week in the other conference room. So it is important to compare the numbers but also to look at the location within the building, the departments that are nearby, and then spend some time thinking about the why.

Why: You might notice that the smaller rooms are getting booked up for about 4 hours each day, while the larger conference room is booked all day, almost every day. This might suggest you need another large conference room. How you interpret the numbers depends on the situation, but it is always best to work with real data rather than verbal anecdotes like “that second video camera never gets used”. That is great feedback, but is that really true? What if the CTO uses it once a month? What if more training is needed? It is much easier to start the decision making process with real data, but like any metric, you need some time to establish a baseline, so for your first year, you might just collect the data, use it as a baseline, and then compare the following years to the first year.

In the end, you are looking for trends in your conference rooms. You might notice that the collaborative touch displays are getting used more this year than last year, and sub-sequentially, you might anticipate needing more touch displays next year. You will also see what is not so trendy, and you might be able to avoid buying things you don’t need. Over time, the monitoring of the rooms and technology will “pay for itself” because you will be more efficient and accurate in planning for your future meeting spaces.

AVaaS = Audio/Video as a Service

By now, most readers have heard the term SaaS, or Software as a Service, a new trend in the business of software.  Instead of investing large sums every time you upgrade, you pay as you go, by the month. Some common examples include Dropbox or Amazon Web Services (AWS). Some readers may have heard of XaaS, which stands for everything as a service.  So what about AVaaS? Audio/Video or Audiovisual as a Service, delivering software (DSP, videoconferencing, collaboration, and control code), professional services, monitoring, for a monthly fee. That’s right, I said a monthly fee for AV.

I am not the first blogger to write about AV as a Service.  My online colleague Nermina Miller attacked the subject way back in July 2015 when she worked for Infocomm, in her article Redefining AV as a Service.  More recently, rAVepubs blog squad writer Mark Coxon defined three areas to start selling AV as a Service: video conferencing, engineering, and digital signage.  Gary Kayye suggested audiovisual integrators start selling digital signage content years ago.  Some followed his advice, and the money, while others stuck with the traditional model, sell the equipment and installation, and then watched their flat panel margins shrink as the displays got thinner and thinner.

rAVepubs also recently interviewed the CEO of ZOOM, who has quietly snuck into the AV industry under the guise of videoconferencing Software as a Service.  But ZOOM is more than just SaaS, ZOOM has a professional services department, providing engineering and installation services.  If you are worried about ZOOM taking your business clients, Gary Kayye of rAVepubs asked the CEO directly about their policy:

If an AV integrator has an existing client relationship, all they need to do is register that client and ZOOM will not go or talk directly to the client without the integrator’s assistance. But, if ZOOM establishes the relationship directly, they will potentially sell the ZOOM system directly….But customers will purchase hardware by themselves […]

But customers will purchase hardware by themselves?  You heard right, the leading collaboration software company will sell them the AV system, but minus the hardware. The clients purchase the hardware directly from CDW,  or Amazon, and ZOOM does the installation, commissioning, training, and then charges a monthly fee for the ZOOM software.  Boom, ZOOM! That is how AVaaS is done, people.  Readers, take notes.

AVaaS is the OPPOSITE of what most AV companies call “Service”.  Say the word “service” to most integrators, and they will think “some old client called, they must have broke something, or they are otherwise unhappy, now someone has to drive over there and see what needs to be repaired, replaced, or just rebooted”

I try to explain AV as a Service using the cell phone model.  The average American cell phone user often spends a few hundred dollars on their phone, plus a monthly fee for service. Ok, I know, they mean cell service, aka coverage, but it’s the same model.

You need cell service or wifi to use your mobile devices, right?  You need the calling or chatting software, plus the other apps, to run on your phone, or it is worthless, right?  Some of those apps are free, some are a one time fee, others you might pay monthly.  Some SaaS sales models will offer the first month free, then a monthly fee, or a discount if you pay annually.  This is how you need to structure you AVaaS business.

OLD WAY: Integrator sells client conference room hardware, installation, and one time programming fee for the DSP and Control System.  Annual service plan is optional.

NEW WAY: Integrator sells the client the hardware once, or leases it to them. For the hardware to work, the client pays the integrator a monthly fee, which includes all service calls and software upgrades.  The client pay a monthly fee per room, just like you pay a monthly fee for your cell phone.  In return, they get free reports because you are now monitoring their AV systems for bulb life, energy usage, and downtime.

Savvy programmers will figure out a way to lock the AV systems if the client misses payment, just imagine the touchscreen and wall-mounted flat panel display saying…


But most importantly, please remember that AV as a Service, is just that, a service! We are now in a service industry, not a sales industry. Customers can buy AV gear with a click of a mouse; what we offer our clients is our professional services. Keep that in mind the next time you get a “service call”. Instead of being annoyed, be glad your services are still needed. -pk

Like this post?  You also may enjoy “We Used To Be Heroes” by Paul Konikowski, CTS-D