Tag Archives: Social Media
When #Sharknado2 Attacks: How To Use Trending Hashtags On Twitter
By Paul Konikowski, CTS-D
Last Wednesday, July 30, 2014, Sharknado 2: The Second One made its small-screen debut on the SyFy Channel. Don’t worry, no spoilers herel I have not seen the movie, but I have watched the hashtag #Sharknado2 as it trended up and down on Twitter (thank you hashtags.org)
I thought it was interesting how the #sharknado2 hashtag actually created a shark fin shape that swam through time; here is what it looked like the next afternoon…
Tonight, when I sat down to write this blog, I decided to check the hashtags.org statistics again, and sure, enough, another #sharknado2 trend had appeared, telling me that SyFy was airing the movie once again. #SHARKNADO ATTACK!! Notice, it looks like there are less sharks this time around this time; 20,000 tweets per hour versus 100,000 last week:
This series of short-term #sharknado2 attacks makes perfect sense, because Twitter users (aka Tweeters) LOVED the original Sharknado movie, and tweeted loudly that they wanted another. So each time that SyFy Channel airs the movie, you can expect a similar spike, and fall. Savvy marketers and bloggers can capitalize on these short-term Twitter trends by writing posts that combine the trending hashtag with other keywords and links. Even with a small social marketing budget of less than $100, you can target a specific audience over a few hours or days
This ensures that your post is not lost in the Sea Of Tweets, generating more traffic to your website:
Based on the success of #Sharknado and #Sharknado2, I fully expect we will see #sharknado3 and #sharknado4. Hopefully, you will be well prepared, when #sharkhappens.
When Google+ #AutoAwesome Is Not That Awesome
By Paul Konikowski, CTS-D
In the fall of 2013, Google released a new set of features on Google+ called AutoAwesome. If you want to use AutoAwesome, you need to have uploaded or synchronized digital photos from your phone to your Google Drive. Once you enable AutoAwesome in your profile settings, and your photos meet a certain criteria, Google will essentially create new images by adding special effects to your photos, or will sometimes combine a series of phones into a composite image or an animated gif. But sometimes those AutoAwesome results are not that awesome. Let me show you some examples, starting with a “successful” AutoAwesome image:
The image above was created by Google AutoAwesome after uploading 3 different photos of my white German Shepard, Jack. Notice that Jack’s leash has also been deleted on 2 of the 3 dogs. Google also created a new “ERASER” image that deleted Jack altogether, except for the leash:
I think its pretty neat that Google can do this to uploaded photos, but many times the autoawesome image is not that awesome. In fact, sometimes the resulting image or gif is downright scary:
Take a look at what AutoAwesome did to the Golden Gate Bridge in this image below:
I have seen other images where faces have been accidentally replaced with someone else’s face, or a person’s head was completely deleted! Luckily, the AutoAwesome animated gifs usually turn out better than the Eraser photos:
In addition to the “Eraser” and “Motion” features, AutoAwesome will also sometimes photobomb your photos, or add special effects like falling snow or floating hearts to photos of romantic couples. Personally, I have very mixed feelings about Google AutoAwesome: part of me thinks Google has pioneered a whole new angle of digital photography, while creating a new tool for social media marketing; and that part of me really does find these new images to be truly awesome. But a bigger part of me says, Wait a second, how exactly do ‘they’ decide what photos to autoawesome? For instance, how on earth does Google know to add animated hearts to two people kissing? Seriously, how does Google know that two people are kissing, and not Siamese twins? If it’s just an automated robot (computer program), that would be impressive, but a bit scary. If there is a human deciding which photos to use, then we should be worried about privacy issues; even more scary. I guess if a person is willing to create a Google+ account, and upload photos, they are giving up their rights to those photos. As the old saying goes, you can’t swim, without getting wet.
Feel free to share your links to your own Google+ Autoawesome photos in the comments below.