$FIT FitBit Goes Public (And No One Seems To Mind)
Last week, FitBit stock started trading on the New York Stock Exchange at $30.40 per share, 52% higher than the price of the initial public offering (IPO) price of $20.00. (Source: CNBC.com) The stock closed on Friday June 20, 2015 at a price of $32.50 after reaching a high of $33.95 in less than two days of trading.
As I listened to the business media reaction to the IPO, I could not help but notice the lack of negative sentiment. FitBit is already profitable, shushing the usual nay-sayers. The price action was also strong, which makes investors happy about it, and gives the media something positive to broadcast. And much like the FitBit product line, there were two distinct camps: those who love it, and those that simply don’t care (instead of the more common ‘love it or hate it’ division on Wall Street when it comes to IPOs.)
So, if the stock is anything like the FitBit product line, and its ‘fit’ community, then Wall Street may continue to see the love grow on $FIT next week, as the rest of the market deals with its 2015 mood swings.
Why $FIT Smells A Lot Like $GPRO $RWLK and $LOCO
$FIT FitBit is what I like to call a “West Coast Stock”. Not only is it headquartered in San Francisco, CA, but it also has a certain “tech appeal” that resonates in the hearts of what I call “West Coast Investors”. Notice that the word investor is included in the quotes. An example of a West Coast Investor might be a current or former Facebook employee who has a lot of extra money and is looking to “invest” into the next Facebook ($FB) or Tesla ($TSLA) or Chipotle Mexican Grill ($CMG).
Since these West Coast Investors are early adopters of technology, and usually made their money on some form of technology, they also tend to invest into (chase) other technology stocks like GoPro ($GPRO), Gogo ($GOGO), or ReWalk Robotics Ltd ($RWLK) which is not located on the west coast, or even in America, but I still considered it a “West Coast IPO”. ReWalk makes medical exoskeletons, and since a lot of people on the West Coast are gamers, and/or work in the video game industry, I think there was a video game / robot virtual connection, which pushed the stock up over $43 dollars per share. It settled Friday at $11.86, and I am sure there are lots of disgruntled folks who bought in much higher, and have decided to hold their shares as a long term investment.
Similarly, $LOCO had a strong IPO before shares topped out at their 52 week high of $41.70. Its price is now $21.45 per share. GoPro ($GRPO) got as high as $98.47 per share, before falling back to below $40 pps. $GPRO closed this week at $57.97. These momentum plays are subject to quick pullbacks after their initial run-up, which also illustrates that they are “overbought” by West Coast Investors who may also be learning to “trade”, getting stopped out on the red market days, only to see the stock recover again. This causes them to regret their sell, and so buy in again at the highs, driving the pps higher and higher until it can’t take any more. The Wall Street analysts set their price targets lower, the bears emerge, and the momentum shifts drastically downward.
My hypothesis continues: I think that Wall Street is somewhat disconnected and late to the party on many of these “West Coast” IPOs, maybe because they have never eaten at El Pollo Loco, but more likely, they don’t understand the “West Coast Investor” attitude. I don’t think they realize how much “fun money” is floating around Silicon Valley right now, and how many tech-centric thirty-somethings are jumping into the stock market, day trading on their cell phones based on overall uptrends in technology, or buying shares based on something they read on Twitter five minutes ago.
My theory is that the typical “west coast investor” doesn’t have more than a year or two experience with stocks; but since they have much more access than previous generations, and are more comfortable with transactions over the internet, they dove into the stock market head first, tablet in hand, and have since rode the tech sector trend upwards. Many “west coast investors” have taken huge losses because of their inexperience and devotion to the momentum stocks they purchased, but since they get paid so much, they don’t really care. They had money to lose, and lost it, while still having some luck in the market, keeping them in it.
Which brings me back to FitBit ($FIT), and how it fits this west coast investor perfectly. Its west coast tech; its cloud; its early-adopter; and more importantly, its not getting any hate from Wall Street (yet), so I expect the love to grow on this stock this week, with a lot of buy-and-hold-ers who may easily turn into bag-holders as the momentum eventually shifts. The top is always hard to predict, (but not as hard as asking a FitBit user to give up their device: check out this post I wrote over a year ago, about how FitBit and other wearable tech can be very addictive.)
In full disclosure, I currently hold a very small position in $FIT. I am currently bullish, but I could also exit the trade this week if the charts and uptrend do not hold up. I am not a financial adviser and I am not giving a buy or sell recommendation, ever.
You Should Consider Cybersecurity During All Phases Of An Audiovisual Installation
By Paul Konikowski, CTS-D
Earlier this month, the San Francisco Bay Area was graced with the presence of President Barack Obama, who was here to participate in a Cybersecurity Summit at Stanford University. *Side note*, I am still unsure if it’s spelled as one word or two, cyber security, or with a dash, cyber-security, and the online jury seems to be rather undecided. So for the sake of brevity, I am sticking with the one-word-version, cybersecurity. *End side note*. At the aforementioned summit of cybersecurity experts, students, and information technology managers in Palo Alto, Mr. Obama signed an executive order encouraging the private sector to share cybersecurity threat information with other companies and the U.S. government.
Rising stock prices of cybersecurity software firms like Palo Alto Networks (PANW), FireEye (FEYE), and CyberArk (CYBR) have also reflected this increased level of awareness. Why? Because unlike guns or nuclear warfare, cyber hacking can happen right under our noses, for years and years, without anyone even noticing. Larger firms have realized that they need the best of the best to combat these criminals, and investors have taken notice to the growth potential of these new age software “heroes” who will do battle for a price, much like the Routiers, the early mercenary soldiers of the Middle Ages.
As audiovisual experts we also need to become IT cybersecurity experts, at least to some degree. At minimum, we have to know what risk we are adding to the network before, during, and after the AV installation. Here is a list of ways you can protect your audio, video, and control systems against theft and hackers, in no particular order:
- Have a frank and honest discussion with the project team about cybersecurity. Find out who is in charge of the network, and who will need access to the systems.
- Use motorized projection screens that are fitted into the ceilings to discourage theft.
- Mount projectors using security boxes, or scissor lifts to hide them up inside the ceilings.
- AV touch panels and camera controllers often have passwords, but are they updated?
- Portable TVs and poorly mounted speakers are easy targets; don’t “tempt” thieves
- Ping all projectors and flat-panel television type displays once every minute. If the display does not respond, assume it is being stolen and automatically email security
- Interactive whiteboards, mice, and keyboards are generally trustworthy, but who is really checking that USB stick that automatically downloads this or that app to the laptops?
- Don’t assume that the person in charge of your computer network is the best one to test the AV installation for bugs or security breach points. Hire an expert to test it.
- Backup all files at least once a day to a secure offsite and/or cloud storage facility.
- Microphones and tableboxes should be periodically checked for James Bond type “bugs” that can listen to private meetings. It’s not always the newest technology that you need to worry about!
- Videochat and audio conferencing suites should never be left unlocked while not in use
- Make sure that end users know when a camera is on or when microphones are open.
- Digital signage and way-finding kiosks are updated via website; use unique passwords.
- Unfortunately, most AV equipment racks are made by just a few manufacturers, and each uses one or two different key codes in their door locks. Once you have a set of the common AV rack keys, you can open almost any locked AV equipment rack in the U.S.
- “Security screws” can also limit the amateur thefts, but any real crook will have tools.
These are just a portion of the areas that the AV Design Engineer and Project Manager need to address during a project. The real problems are the bugs and “holes” that are accidentally left in a program, that nobody catches, mainly because, no one is looking for them. That is why it is critical that today’s AV integration firms hire a well-trained, experienced QA (quality assurance) department who will double-check the engineer’s design, the programmer’s code, and the completed installation.
We all make mistakes, its human nature. And even when we don’t make mistakes, we certainly overlook things that others might catch. Having someone else check your AV design, bug test your code, or evaluate your network or website for cybersecurity threats will always uncover more than checking it yourself. If you are not putting up “constant vigilance” against the hackers, and paying an expert to test your systems, then you are just living in denial, thinking that your systems are working properly and secure. If these hackers can break into insurance companies and Target, you have to assume that they are trying to hack into your systems as well, (or that they already have!)