A New Road For PK Audiovisual

By Paul Konikowski, CTS-D

About five years ago, I decided to become an independent consultant, doing business as PK Audiovisual. Now I am starting a new chapter in my career, working full-time as a Multimedia Solutions Architect with Strategic Products and Services (SPS).   As much as I enjoy running my own business, I believe this new position will provide me more job security and opportunity for growth moving forward.  I will be working side by side with sales, meeting with clients, and generating accurate Unified Communications proposals.

I feel like I am at a major crossroads in my life, and before I hit the road, I would like to take a few moments to look back at the variety of projects I worked on dba (doing business as) PK Audiovisual:

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  • Designing the audio, video, and control systems for a new high school auditorium in Humboldt County
  • Retrofitting an older distance learning classroom
  • Blogging and working at trade shows with WiSA
  • Helping Revolabs build their social media networks
  • Specifying new conference rooms for StichFix.com
  • Helping non-profit groups like Sustainable Fairfax
  • Ghostwriting blog posts, whitepapers, and articles

As you can see from the above, I have not been a typical AV consultant who “just” designs audio and video systems. One reason I started PK Audiovisual was that I saw the need for better social media marketing in the AV industry. Trade shows have always been interesting to me, and working them was an awesome experience, but what I have really enjoyed the most while running my own business was the ghostwriting of blogs, magazine articles, and whitepapers.

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Ghostwriting is when you do the bulk of the writing for another person or company, who then edits and publishes it as their own. I like to tell people, you don’t get credit, but you get cash. I have met other ghostwriters, and we have agreed that its often better to be in the shadows, than in the byline, because it gives the writer more liberty.

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My new position with SPS will allow me to use my writing skills in crafting proposals, and I will continue to write posts on the weekends.  PKaudiovisual.com will always be my personal blog, and I hope to find other opportunities for thought leadership in the audiovisual and unified communications spaces.  I want to thank everyone who supported PK Audiovisual over the last five years, especially the readers, guest bloggers, and former clients.  It has been a pleasure.

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