By Paul Konikowski, CTS-D
About five years ago, I decided to become an independent consultant, doing business as PK Audiovisual. Now I am starting a new chapter in my career, working full-time as a Multimedia Solutions Architect with Strategic Products and Services (SPS). As much as I enjoy running my own business, I believe this new position will provide me more job security and opportunity for growth moving forward. I will be working side by side with sales, meeting with clients, and generating accurate Unified Communications proposals.
I feel like I am at a major crossroads in my life, and before I hit the road, I would like to take a few moments to look back at the variety of projects I worked on dba (doing business as) PK Audiovisual:
- Designing the audio, video, and control systems for a new high school auditorium in Humboldt County
- Retrofitting an older distance learning classroom
- Blogging and working at trade shows with WiSA
- Helping Revolabs build their social media networks
- Specifying new conference rooms for StichFix.com
- Helping non-profit groups like Sustainable Fairfax
- Ghostwriting blog posts, whitepapers, and articles
As you can see from the above, I have not been a typical AV consultant who “just” designs audio and video systems. One reason I started PK Audiovisual was that I saw the need for better social media marketing in the AV industry. Trade shows have always been interesting to me, and working them was an awesome experience, but what I have really enjoyed the most while running my own business was the ghostwriting of blogs, magazine articles, and whitepapers.
Ghostwriting is when you do the bulk of the writing for another person or company, who then edits and publishes it as their own. I like to tell people, you don’t get credit, but you get cash. I have met other ghostwriters, and we have agreed that its often better to be in the shadows, than in the byline, because it gives the writer more liberty.
My new position with SPS will allow me to use my writing skills in crafting proposals, and I will continue to write posts on the weekends. PKaudiovisual.com will always be my personal blog, and I hope to find other opportunities for thought leadership in the audiovisual and unified communications spaces. I want to thank everyone who supported PK Audiovisual over the last five years, especially the readers, guest bloggers, and former clients. It has been a pleasure.