AV Personality Types: Are you an A, B, C, or D?

What Personality Type Makes For A Good Audiovisual Design Company?

Any good company has to have a good mix of people in order to balance the work load.  By matching the personality type of with the job opening, employers can benefit from certain traits that may be inherent in some individuals, and not others.  Combining the different strengths (and often weakness) of individuals into a working recipe for success may take some trial and error as a company grows into maturity.

Below is a hypothesis I have been working on regarding consulting firms and integrators in the AV industry, specifically smaller firms.  My theory is that any good AV integrator or consultant should have one person who fits the following descriptions. Oftentimes, a person fits more than one, but the theory is that you need all four personalities to be ultimately successful, not matter how many team members you have:

AV Personality Type A

This is the Architect of the team; the Artist.  Someone who is an AV Type A is most concerned with the quality of the Audio, the Angles of the loudspeakers, what Amp to use, and the Aesthetics of the video system.  There is another word that starts with the letter A that may describe them…

AV Personality Type B

(or just AVB…? lol) The AV Type B is all about Business. They handle the Brochures and proposals and generate the workflow.  To the clients, they are a Buddy. They often love Bourbon, Buffets, and hand out of a lot Business Cards.  Type B may also handle the day to day business of invoicing, while keeping an eye on the project Budget.

AV Personality Type C

Type C excels in Communication with Client and the other people in the Company.  Type C may be a “jack of all trades, master of none” which makes them ideal Consultants and/or good at Coordination meetings.  Type C likes to talk about Control Systems, Cables, Connectors and Conduits. Custom is this person’s middle name.

AV Personality Type D

In the end, its all about the Deliverables, and the AV Type D is the one who gets it Done.  Computer-aided Drafting?  Done.  Documentation needed before a DeadlineDone.  Double mocha latte with whipped cream?  Buy them one, they probably Deserve it.

The Answer Is: All Of The Above

By mixing and matching each of the above AV personalities, you will find a certain synergy will develop in your firm.  Slow days will be less common as more business develops and projects get done more efficiently.  You can get by without one or two of the above personalities, but not for long, as you need the right balance of folks when things get busy, and when business is slow.

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Would YOU Date A Dead Rock Star?

After hearing that the Grateful Dead reunion shows will be streamed from Chicago, IL and Santa Clara, CA, I have heard a couple people say things like “wouldn’t it be great if so-and-so showed up, wait, is he still alive?” and “I wish I could go back in time and hear Jerry play, just once (more)”. I am sure we have all had a similar daydream at some point; if I could go back in time and see anyone play live, Jimi Hendrix would be my choice.

Now let’s take this thought experiment a step further and ask ourselves the following question: if you were given an opportunity to go back in time and date a rock star, someone who died prematurely because of their personal demons, would you do it?

Close your eyes (not yet! you have to keep reading first) and imagine a time machine with a very limited feature set and GUI (graphical user interface). As you step into the time machine, all you see are a dozen or so buttons on the wall. Beside each button is the name of a dead rock star (don’t focus on the music genre, could be a pop star or country singer, but with “rock star” status.) No other controls are in the time machine, just buttons and names.

Amy Winehouse, 2007.  Photo courtesy of Wikipedia
Amy Winehouse in LA circa 2007; photo courtesy of Wikipedia

Each rock star next to each button has died prematurely due to alcohol, drug abuse, suicide, or maybe a car accident. The buttons might include Amy Winehouse, Curt Cobain, even Michael Jackson, who did not technically kill himself, but definitely had issues, both growing up and as an adult; I think we can all agree on that. The names don’t really matter, because in this thought experiment, you only need to choose one.

Back to the time machine, like I said, it has limited functionality and you can not choose exactly what time you get to travel back to. In fact, let’s call it The Limited Time Machine. When you hit a button next to a rock stars name, you will be transported back in time to a point in that rock star’s life where you can meet them, and get to know them on a personal level. You might even start dating them, and/or develop a long term relationship.

The Limited Time Machine would not guarantee love, but it would put you in a time and place where it could happen. All you can choose is which rock star you might want to date. That might be difficult for some readers, knowing deep down that your time with them is limited, either by the limited time machine taking you back to the future, or by their death. Or maybe another reason, it doesn’t matter; your time with them is limited.

Would you try to save them from their eventual demise? Or would you worry that if you tried to save them, it might negatively affect their music that brings so much happiness to the world? Do you really think you could save them if you tried? Wouldn’t it just be a matter of time until they died, or you were swept away by the Limited Time Machine?

Perhaps it would be better to just sit in the front row and watch, as your lover and confidant performed and delighted the crowds. That is where this blog post began, right? Going back in time as an innocent concert attendee, who did not know the person behind the mask, or what happened in the back of the tour bus. Could you love them just for who the were, and stop there?  Would you be able to handle a relationship with them in the years leading up to their death, or only if you could know them in their earlier years, when things were easier?

So again, I ask you to close your eyes, and imagine you are stepping into this limited time machine.  Would you push the button to date a dead rock star?  Which one, and why?

Please submit your comments below or email me at pkav.info@gmail.com .

Thanks -pk

I Miss Music On Hold

We’re sorry.  Your call is very important to us.  Please remain on the line, and the next available customer service representative will be with you shortly.

Sound familiar?  Well, it should, as many telephone systems have similar recordings that usually repeat every 30 seconds while you wait on hold for 3 minutes… or 30 minutes… it really depends on who you are, and reason you are “on hold”.

If I am ordering a pizza, for instance, and I get put on hold for more than 5 minutes, I know they are busy, and I will often just hang up and dial another establishment.  But if I am trying to reach my credit card company or cable provider, I usually have a reason that I need to call them in particular, not someone else.  Oftentimes, it does not matter when I call, I will be put on hold.

In the old days, you would be put on hold and hear nothing. Silence. Sounds lovely, doesn’t it? But I guess some people did not know if they were still on hold after hearing silence for a few minutes, so someone invented “music on hold”.  The music source could be a service like Muzak but usually, it was just a short loop recording of classical music that would repeat.

Then one day, someone (let’s call him or her The Devil) got the bright idea to add the “We’re sorry.  Your call is very important to us…” and made it REPEAT OVER AND OVER.  Does this really help anyone?  Seriously, I swear, it was The Devil, Bobby Boucher, The Devil!

The last time I was put on hold, it was even worse: in between the verbal lashings of digitally remastered sarcasm mentioned above, they had inter-weaved advertisements for their services!  It was at that moment that I realized we need a revolution.  If We, The People, have to be put on hold, we demand respect; I personally think we should be educated and/or entertained while on hold.  Here is what I think should happen:

You have been put on hold and you are listening to an automated telephone system. I will try to make it as painless as possible by speaking to you in a polite, personal tone.

First, push 1 to mute me at anytime; push 1 to un-mute me.

You will be on hold for approximately 10 minutes. That is a estimate, and I will try to keep you updated if that amount of time changes significantly.  You can press 2 at any time to find out the estimated time you will still be on hold. 

Now for some entertainment, if you are in the mood for it…

Press 3 for local news, sports, traffic, and weather forecasts

Press 4 to listen to light classical music

Press 5 for jazz, funk, and r&b music

Press 6 for rock or indie music

Press 7 for rap and hip hop music

Press 8 for country music

Press 9 to hear these options again

Otherwise, I will leave you to wait in silence, ok?  Just speak up if you need something.  Sorry about putting you on hold. I know its really rude, but we do it to keep our internal expenses to a minimum, which in the end, should mean cheaper prices for you. Thanks for waiting. 

-pk