Your Conference Rooms Are So Trendy!

How Monitoring Your Conference Rooms Usage Can Help You Build Better Meeting Spaces In The Future

by Paul Konikowski, CTS-D

Imagine you are the Chief Technology Officer (CTO) at a pharmaceutical company, one that is growing rapidly, and you need dozens of new conference rooms and huddle spaces. It is your job to figure out how big the meeting rooms should be, and what sort of technology should be installed in them. Open areas promote collaboration, but there is also a need for privacy, and respect for others who are working nearby. Where should you begin?

You might start by looking at trends in the industry. For instance, sitting is trending down. Standing during meetings is becoming more common, so taller tables with stools should be considered for a portion of your rooms. This will also affect your display wall elevation and camera mounting height. Video collaboration is essential, whether it is a classic hardware codec from Cisco or Polycom, or a software codec like Zoom; you should plan to outfit at least 50% of your rooms with some form of video chat and/or or web conference capability. You can also budget to “scale into” these conference rooms.

The hard question is, how many small, how many medium, and how many large conference rooms do you need? No one wants a big boardroom that only gets used four or fives times a year. Divide/combine/divisible/dividable spaces look good on paper, but often fall short when it comes to day-to-day activities of various lines of business. Should you build two small conference rooms for every one larger conference room? That’s one approach, but…

Wouldn’t it be great to have real statistical data on your meeting rooms, and reports that showed exactly how often the rooms get used, and how much a given room’s technology was actually utilized? Wouldn’t that be great?

Like the Keystone commercials, “Bottled beer taste in a can, wouldn’t that be great!”

Well, just like Keystone utilizes a specially lined can, AV integration experts have the technology to provide these types of usage reports to clients. How they go about it can depend on the technology being installed, a discussion which I will save for future blog post; for this post, let’s keep the discussion to who, what, where, and why.

Who: Although one might think of monitoring and asset management in a corporate environment, there are other environments that can benefit. For instance, K-12 schools and higher education campuses can forecast projector bulb burnouts based on usage. Technology usage might vary from grade to grade, or from teacher to teacher.

What: Getting back to the corporate conference room example, the main piece of data you need to monitor is: when the rooms are occupied or not. This can be accomplished using motion detectors if other audiovisual technology is not available. If there is a touch panel in the room, it may have a motion detector built in, and you can harness that data through the control system using proprietary software.

You can also monitor how much the different components of the technology get used, but that is secondary to the rooms being occupied or not. If you base your room usage reports solely on the technology, your data will be incorrect from the start, because some groups use tech more than others. Its great to know what tech gets used and what does not, but its almost more important to know what rooms get used, and which do not. Then, compare the rooms’ technology, versus the size of the room, and the location.

Where: As you start to amass the data, you will notice trends in the conference rooms. Some of these trends will show up in the numbers, but it is also important to look at the location and physical characteristics of each meeting space. For example, you may have two equal 8-person conference rooms on the same floor, with the only difference between the rooms is that one has windows, the other is internal with no windows. You may notice that one of the two rooms gets used more often, and you might assume it is because of the sunlight. This is a good theory, but you should also consider acoustics. Or, one department may be utilizing the same conference room every day, while another department only meets once a week in the other conference room. So it is important to compare the numbers but also to look at the location within the building, the departments that are nearby, and then spend some time thinking about the why.

Why: You might notice that the smaller rooms are getting booked up for about 4 hours each day, while the larger conference room is booked all day, almost every day. This might suggest you need another large conference room. How you interpret the numbers depends on the situation, but it is always best to work with real data rather than verbal anecdotes like “that second video camera never gets used”. That is great feedback, but is that really true? What if the CTO uses it once a month? What if more training is needed? It is much easier to start the decision making process with real data, but like any metric, you need some time to establish a baseline, so for your first year, you might just collect the data, use it as a baseline, and then compare the following years to the first year.

In the end, you are looking for trends in your conference rooms. You might notice that the collaborative touch displays are getting used more this year than last year, and sub-sequentially, you might anticipate needing more touch displays next year. You will also see what is not so trendy, and you might be able to avoid buying things you don’t need. Over time, the monitoring of the rooms and technology will “pay for itself” because you will be more efficient and accurate in planning for your future meeting spaces.


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